Fashion In Five

The daily five-minute brief on the fashion business.

Daily brief · 5 min
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The day's stories

01

Creative director exits hit three luxury labels

Drapers reports a fortnight of creative-director departures at Saint Laurent, McQueen and Calvin Klein, resetting design pipelines at several houses at once.

Drapers reports that a number of creative directors have left luxury labels over the last two weeks, among them Anthony Vaccarello at Saint Laurent, Seán McGirr at McQueen and Veronica Leoni at Calvin Klein. According to the trade title, the exits fall inside the same fortnight rather than being staggered across the season. Each replacement carries consequences for collection calendars, studio hiring and wholesale buying decisions, which typically wait on a named successor. Drapers does not report confirmed successors for the roles.

02

China September exports up 36%, apparel and footwear rebound

WWD reports customs-recorded September gains in apparel and footwear shipments, giving sourcing teams a read on how far China-origin flow has recovered.

via WWD↗
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Chinese exports rose 36 percent in September, WWD reports, with apparel exports up 24 percent to $15.4 billion and footwear shipments up 20.2 percent to $3.5 billion worldwide. Per the same report, goods bound for the United States jumped 39.6 percent to $47.9 billion. The figures are customs-reported volumes, so how much of the U.S.-bound increase reflects shipment timing rather than end demand is not established in the data as reported. Sourcing teams reading the numbers would need later months to separate the two.

03

Analyst questions China's role in luxury growth

Euronews reports Chinese shoppers shifting to second-hand and domestic brands, with one analyst cautioning China may not drive growth for two to three years.

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Euronews English reports that shoppers in China are seeking second-hand bargains and turning to homegrown brands, adding pressure on European luxury groups. The report quotes one analyst saying China remains vital to luxury brands but may not drive growth over the next two to three years. Most European luxury forecasts rest on Chinese demand, so the reported shift is the assumption to test against company guidance. The view is attributed to a single analyst and is not presented as a consensus forecast.

04

Drapers reports riots hitting French retailers

Lacoste and Louis Vuitton were among brands affected by weekend riots and looting across French cities, per Drapers, raising physical-retail exposure questions.

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Drapers reports that fashion retailers and brands including Lacoste and Louis Vuitton were hit by riots and looting in cities across France over the weekend. The trade title does not quantify damage, closures or lost trading days in the summary available. For brands with European high-street footprints, the reported disruption puts security spend, insurance terms and trading interruption on the agenda. Details of the scale and of any company statements remain unconfirmed in the reporting at hand.

Also moving today

  • 2026 most valuable top 100 fashion brands FashionUnited
  • True Religion said to be mulling sale Drapers
  • Benetton closes UK flagship Drapers
  • The Footwear Hub pens open letter to chancellor and PM Drapers
Read the transcript
Welcome in, today is Tuesday, October twentieth, and we begin with Drapers on three creative director exits inside a fortnight. Drapers has published its deputy editor's read on the exits we have been tracking at Saint Laurent, McQueen and Calvin Klein Collection, and the argument is that these are business calls more than creative ones. We have not seen that read matched elsewhere. Per that analysis, Bernstein's Luca Solca estimates McQueen revenue fell from eight hundred million euros in twenty twenty-three to two hundred million in twenty twenty-five, growth having leaned on sneakers and streetwear. The same account puts Gucci's first half down nine percent, at two point seven billion euros, while Saint Laurent carried momentum. Solca tells Drapers he reads Anthony Vaccarello's exit as a misalignment with chief executive Cédric Charbit rather than a performance call, and cites a possible mismatch between Veronica Leoni and Calvin Klein's brand identity. Three studios now hire and plan calendars at once, which sets wholesale buying for the next two seasons. Industry reaction is less about the exits than the brief, with a recurring contrarian view that over-protecting a house's codes is the bigger risk. Also today, China's apparel exports rose twenty-four percent in September, to fifteen point four billion dollars, per WWD, with footwear shipments up twenty point two percent to three point five billion. That summary has overall exports up thirty-six percent, and goods bound for the United States up thirty-nine point six percent to forty-seven point nine billion dollars. The question for sourcing teams is how much of the United States jump reflects shipment timing rather than end demand, which decides whether the order book holds past peak. Industry reaction leans skeptical of the official trade figures as a basis for sourcing or demand calls. A recurring contrarian question in the channel is whether tariff policy is meeting its stated onshoring aim, given that United States-bound shipments led the increase. Separately, Euronews English argues European luxury can no longer bank on China for growth, following our earlier report on LVMH's third-quarter sales. That piece cites Bain and Company data showing mainland China's personal luxury market contracted three to five percent last year, after an eighteen to twenty percent fall in twenty twenty-four, while the second-hand market grew fifteen to twenty percent. Per the same account, Bank of America's Chen Luo says China stays an important market but may not be a growth engine for two to three years. That moves China from growth engine to base case in brand plans, and puts resale and domestic labels in the competitive set. The argument also notes Louis Vuitton has closed five mainland stores in two years. Reaction from operators who have run luxury businesses there leans more pessimistic than the rebound executives have been guiding toward. Also in Europe, Drapers reports Lacoste and Louis Vuitton were among the fashion retailers and brands hit by riots and looting in cities across France over the weekend. That account does not quantify the damage. For anyone carrying a European high street footprint, what follows is the familiar arithmetic of lost trading days, security cover and insurance terms, and it lands weeks out from peak trading. We will follow the detail as retailers put numbers to it. Now, a few more headlines moving the trade today. Hermès tops FashionUnited's twenty twenty-six index of most valuable fashion brands for the first time, at forty-five point two billion dollars, ahead of Louis Vuitton and Chanel. Drapers reports True Religion's private equity owner is reportedly exploring a whole or minority sale that could value the US denim brand at close to one billion dollars. That account is not confirmed by the company. Benetton has closed its Oxford Street flagship, its only remaining UK store, per Drapers. And finally, The Footwear Hub has written to the chancellor and prime minister ahead of this month's Budget, asking for more support for specialist footwear retailers, following our earlier report on pre-Budget talks with retail bosses.