Nike CEO Signals Further Layoffs From 2027
WWD reports Nike's CEO has flagged new layoffs tied to an operating-model change, with decisions on affected roles starting in calendar 2027 — a dated timeline suppliers and agencies can plan against.
According to WWD, Nike's chief executive has warned of additional layoffs as the company shifts its operating model. Per the report, decisions about which roles are affected will begin in calendar year 2027. Nike has not, in the reported account, specified the scale of the reductions or which functions are in scope. For suppliers and agencies, the stated timeline sets the window in which staffing and account contacts at the largest sportswear buyer could change.