China Presses France Over Ultra-Fast-Fashion Law
Beijing has asked France to halt a newly applied law aimed at ultra-fast-fashion sellers, turning a domestic retail rule into a bilateral trade matter.
China is calling on France to stop implementing a recently enacted law targeting ultra-fast-fashion companies including Shein and Temu, according to WWD. WWD reports the comments from Beijing came days after France began applying the measure, which is described as restricting advertising and imposing environmental levies on ultra-fast-fashion sellers. The objection moves the rule beyond French retail policy and into a trade dispute between the two governments. How it resolves would be an early indication of how far EU markets can regulate the marketing side of low-price online retail.