Fashion In Five

The daily five-minute brief on the fashion business.

Daily brief · 5 min
0:00 / 5:34

The day's stories

01

Icicle Appoints Sabato De Sarno Creative Director

WWD reports the Kering-backed Chinese label has named the former Gucci designer its creative director, a test of whether Western creative credentials travel into global markets.

via WWD

Chinese fashion brand Icicle said on Monday it has appointed Sabato De Sarno as creative director, according to WWD. The move comes five months after Icicle received a minority investment from Kering, and WWD reports the brand frames the hire as the next step in a plan to build a global business. The appointment places a designer with Western luxury credentials at the head of a domestic label pursuing international growth.

02

Lululemon Cuts Outlook as Quarterly Profit Falls 13%

Drapers reports operating profit fell to $453.7m in the quarter to 2 August, alongside a reduction in the retailer's own full-year guidance — a read on premium activewear trading into autumn.

Full story

Lululemon's operating profit fell 13% year on year to $453.7m (£335.4m) in the second quarter to 2 August 2026, according to Drapers. Drapers reports the company also lowered its outlook for the year. The figures give brand and retail teams a same-store read on how a premium-priced activewear label is trading heading into autumn.

03

Next Wins Appeal Against 2024 Equal Pay Ruling

Drapers reports the retailer has overturned a decision requiring shop staff to be paid the same basic rates as warehouse workers, easing back-pay exposure for retailers with split pay bands.

Full story

Next has won an appeal overturning a 2024 court ruling that it must pay shop staff the same higher basic rates as warehouse workers, according to Drapers. The outcome lifts, at least for now, the equal-pay back-pay exposure that retailers running separate shop-floor and warehouse pay bands had been weighing since 2024. The claimants may still seek a further appeal, so the position is not settled.

04

Euratex Presses EU on Low-Value Parcel Imports

Euratex president Mario Jorge Machado told FashionNetwork.com the current small-parcel tax is inadequate, targeting the same import channel most direct-to-consumer volume moves through.

Full story

At a meeting of European textile and clothing federations in Paris on Tuesday, Euratex president Mario Jorge Machado told FashionNetwork.com that the tax on small parcels is inadequate and that damage to the sector is continuing. He said ultra-fast fashion must not be allowed to exploit any further loopholes in European legislation, per FashionNetwork.com. The channel in question — low-value parcel imports — is the same one most direct-to-consumer volume moves through.

Also moving today

  • Castore drafts in advisers as it ‘explores sale’ Drapers
  • France analysts' views: Rothschild Redburn turns bearish on Kering Market Screener
  • Harrods Backs Brand63Africa With Pop-up Spotlighting African and Diasporic Fashion WWD
  • John Lewis to hire 10,400 Christmas employees Drapers
  • Hermès Has Big Watchmaking Ambitions. The Cult of the Birkin Is Getting in the Way. The Wall Street Journal
Read the transcript
Welcome in, today is Tuesday, September eighth, and we begin with WWD's report that Icicle has a new creative director. Icicle has appointed Sabato De Sarno as creative director, WWD reports, five months after the Shanghai brand took a minority investment from Kering. That puts a former Gucci designer at the head of a Chinese label with global ambitions, and makes it a live test of whether Western creative credentials travel in that direction. Per that reporting, De Sarno will oversee women's and men's ready-to-wear, accessories and eyewear, and shows his first collection for the fall twenty twenty-seven season. He had been a free agent since parting with Gucci in February twenty twenty-five, after two years steering that house toward a more minimal aesthetic. Bénédicte Laloux stays on as design director of the women's show collection, working under him. Icicle was founded in nineteen ninety-seven, runs more than two hundred stores in China, and is the flagship of ICCF Group, which also owns Carven. Chief executive Ye Shouzeng said the arrival pairs global creative talent with the company's industrial strength in China. Kering's stake came through House of Wonders, the platform it launched in April to back brands from emerging luxury markets. Also today, Lululemon's second-quarter operating profit fell thirteen percent year on year, to four hundred fifty-three point seven million dollars, for the quarter to the second of August. That is Drapers reporting, which also has the company lowering its full-year outlook. Market-side reaction leans toward reading that as a demand and brand question rather than a financial one, with some pointing to North American comparable sales and gross margin rather than the balance sheet, and treating a second guidance cut in the same year as the more telling signal. A recurring framing in the channel is that elevated inventory and the markdowns that follow are not company-specific, and read as an early warning for premium athleisure more broadly. Separately, Next has won an appeal overturning a twenty twenty-four ruling that it must pay shop staff the same higher basic rates as its warehouse workers, per Drapers. For any retailer running separate shop-floor and warehouse pay bands, that removes, for now, the back-pay exposure carried since the original decision. Professional reaction leans toward treating the outcome as a broadly applicable precedent rather than a retail-specific one, with attention centring on the market-forces and material-factor defence, and on whether it reaches any employer justifying pay differences between roles recruited from different labour markets. A recurring counterpoint is that it settles a comparability question without touching sector-wide low pay. Now, to the parcel fight in Europe. Euratex president Mario Jorge Machado told FashionNetwork.com, at a meeting of European textile and clothing federations in Paris, that the three-euro tax on small parcels is not enough, even with handling fees of two to four euros still to come. The argument is that Europe is effectively discounting customs duty for shoppers buying outside the bloc, with no visibility into how those goods were made. That read also faults charging by product category rather than by item, and calls for vigilance that platforms do not bulk-import into European warehouses and dispatch from there to avoid the charge. Asked about Shein's Polish warehouse, he said ultra-fast fashion must not be allowed to find further loopholes. Low-value parcels are the channel most direct-to-consumer volume moves through, so the ask lands on anyone shipping into the bloc. Now, a few more headlines moving the trade today. Drapers reports British sportswear brand Castore has drafted in advisers at JP Morgan as it reportedly explores a sale. Market Screener reports Rothschild and Co Redburn has downgraded Kering to sell from neutral and cut its price target, while reiterating buy on LVMH with a raised target. WWD reports Harrods is backing Brand63Africa with a fifth-floor pop-up at its Knightsbridge flagship, meant to move African and diasporic labels toward the luxury main floor. Per Drapers, John Lewis Partnership is recruiting ten thousand four hundred Christmas roles across John Lewis and Waitrose ahead of the golden quarter. And finally, The Wall Street Journal reports Hermès is fighting a perception that shoppers buy its watches mainly to improve their odds of landing a Birkin.