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Welcome in, today is Monday, July twenty-seventh, and we begin with trading partners hitting back at Washington's new forced-labor tariffs, per WWD.
The tariff story we brought you last week has a second act. After the Trump administration moved to impose new double-digit duties on some sixty economies over forced-labor enforcement, trading partners have begun to hit back. WWD reports the reactions came swiftly once the Section 301 tariffs took effect on Thursday, with more duties said to be brewing. Drapers frames it as sixty countries targeted over claims they failed to tackle forced labour. For sourcing teams, that widening friction reads straight through to input and landed costs across apparel supply chains, retaliation now layered on top of the original duties. Not everyone treats the measures as settled. Some in the trade read the timing, with key deadlines possibly slipping past September's meeting between Trump and Xi, as negotiating leverage rather than fixed policy, and expect the picture to stay fluid through the fall. Others question why forced-labor tariffs fall on advanced economies like Norway, Switzerland and Australia, whose labor protections they consider stronger than America's own. The throughline for the trade: exposure now tracks a country's enforcement record, and the retaliation has only raised the stakes.
Now to the markets, where good numbers weren't enough. An analysis from etoro, carried by Al Bawaba, points to something unusual in luxury this month. Three companies reported growing sales, and two still saw their shares fall. Richemont posted sales up twenty percent, with growth in every region and jewellery extending double-digit gains to a seventh straight quarter; the stock rallied about ten percent before easing back. Burberry's comparable sales rose five percent, every division growing for the first time in three years, yet its shares fell five percent. Moncler beat expectations with revenue up five percent and has dropped roughly ten percent since. The argument, from etoro market analyst Nagham Hassan, is that growth alone no longer moves these names; what counts is its quality, and whether investors believe it will last. That read holds jewellery is structurally less exposed to fashion cycles, while Burberry and Moncler each grew with an asterisk, repair work in one case and a soft off-season quarter in the other. Some investors call it a sell-the-news reflex, current growth already priced in. With LVMH, Kering, Hermès and Prada all reporting over the next two weeks, the question that view leaves open is which brands the recovery belongs to.
Staying with Moncler, but on the operating numbers. The group's second-quarter sales rose five percent, The Business of Fashion reports, and the standout wasn't the flagship. Stone Island outperformed the Moncler brand, helping offset slower growth at the label best known for its winter puffers, and advancing the group's stated push to lean less on cold-weather outerwear. Glossy adds texture on the drag: the Moncler brand was held back by weaker tourism and delayed winter purchases, its quietest quarter of the year by design, since most of its revenue lands in autumn and winter. That seasonality is exactly why the quarter matters. It is a test of whether Stone Island and warmer-weather product can smooth a business built around the cold months. The same reporting sets Moncler beside Ermenegildo Zegna, whose second quarter leaned on strong direct-to-consumer growth and momentum in the United States, as a read on whether both Italian houses can sustain their transformations. Some in the trade see luxury bifurcating, hard categories holding up while apparel feels the aspirational-buyer pullback, which would make Stone Island's momentum a matter of brand depth more than category tailwind.
Now, a few more headlines moving the trade today. Reformation is targeting an IPO valuation of up to one billion dollars, Drapers reports, as the Permira-backed label kicks off its roadshow for a US listing.
Morgan Stanley estimates Louis Vuitton stayed the world's biggest luxury brand in twenty twenty-five despite a second straight sales drop, while Rolex overtook Dior and Cartier kept gaining share, per Investing.com.
Kate Spade has named Jonathan Saunders its executive creative director, The Business of Fashion reports, the Tapestry-owned brand's first single creative lead in five years.
And finally, Mulberry's quarterly sales jumped twenty-three percent, The Business of Fashion reports, an early sign its turnaround is gathering pace ahead of Christopher Kane's September runway debut.